Project Overview
Rising Journey is a wellness and personal-growth brand and publishing project created to support people navigating emotional healing after difficult relationships. The objective was to build a calm, trustworthy, and flexible visual identity that could be applied consistently across publishing, web, email, and marketing touchpoints.
DELIVERABLES
Brand Identity
Visual System
Published Guided Journal / Book
Landing Pages
Email Signup Pages
Newsletter Design
Email Marketing Assets
Social Media Content
Digital Marketing Assets
Editorial Design
ROLE
Brand & Digital Designer — brand identity, editorial design, landing pages, email/newsletter ecosystem, and marketing assets.
TOOLS
Figma / Adobe Illustrator / Adobe Photoshop / Canva
Design Process
For Rising Journey, the process centered on translating an emotionally sensitive topic into a clear, reassuring brand system. I developed a calm visual direction and content hierarchy that could carry consistently from the published journal to landing pages, subscriber journeys, newsletters, and promotional materials.
Solution
The final direction brings Rising Journey together as a cohesive brand across publishing, web, email, and marketing. From the published journal and landing pages to subscriber journeys, newsletters, and promotional assets, each touchpoint follows a consistent visual system designed to make the experience feel calm, thoughtful, and recognizable.
Final Designs
Reflection
This project strengthened my ability to build a brand consistently across very different touchpoints — from a physical publication to web pages, email communications, and marketing assets. It reinforced the importance of creating a flexible visual system that remains recognizable wherever the audience encounters the brand.
NEXT PROJECT
Designed a responsive digital experience and visual system for a SaaS collaboration platform, translating product features into clear, intuitive interfaces and marketing touchpoints.