Project Overview
Vitamin Sea is a conceptual luxury wellness retreat created to showcase branding, responsive web design, editorial design, and social media assets. Inspired by coastal escapes and mindful living, the project combines refined typography, calming colors, and immersive imagery to create a premium digital experience.
The visual identity was designed to communicate relaxation, balance, and effortless luxury across every customer touchpoint.
DELIVERABLES
Brand Identity
Logo & Visual Direction
Typography System
Art Direction
Responsive Website Concept
Packaging Direction
Social Media Assets
Editorial & Marketing Assets
TOOLS
Figma / Adobe Illustrator / Adobe Photoshop
Design Process
For Vitamin Sea, I began with the atmosphere the brand needed to create: sensory, restorative, and refined without becoming generic. The process moved between mood exploration, typography, coastal color relationships, image direction, and editorial composition so every surface could feel part of the same retreat experience.
Solution
The final system brings the coastal wellness direction to life across brand, web, social, and editorial applications. A cohesive typographic and visual language helps each touchpoint feel considered, restorative, and distinctly connected to the hospitality concept.
Final Designs
Reflection
This project reinforced the value of building a visual world before designing individual assets. I became more deliberate about how type, imagery, and spacing create a consistent brand feeling across both digital and printed work.
NEXT PROJECT
Created the brand identity and connected publishing ecosystem for Rising Journey, spanning the published guided journal, landing pages, email/newsletter journeys, and marketing assets.